With the changes looming in the industry, it’s easy to get caught up in fears that clients may not value you as much as they did before. If you’re feeling this way, don’t worry, because I’m here today to help you stay on top of your game, no matter what happens. The secret lies in showing your value as a professional in the industry using the value proposition model, which you can achieve in just three simple steps:
1. The first thing that you need to showcase in order to promote your value as an agent is your knowledge of the business. This knowledge goes beyond the surface details of a property, and includes your knowledge of the market, clients’ varying situations, and your knowledge of negotiation. Knowledge of real estate is also a skill. Once you master it, people will likely want to trust you to represent them during transactions.
2. Next, focus on access. This means your access to individuals, service providers, and companies that your clients will need when they’re buying or selling a home. Showcasing your strong network of professionals will give your clients the impression that by partnering with you, they will not have a hard time in searching for people, companies, or service providers who can do the best job for them when they need it.
“You have to showcase your knowledge and expertise in the market.”
3. The third part of the value proposition model is application. Essentially, application involves using your knowledge and expertise in the market and access to the network of professionals that you’ve built throughout your career to help your clients find the home they want at the price they want, and successfully close the deal.
Follow these tips to ensure higher success in your real estate career, and watch out for my next video if you want to learn more. If you have any questions, please don’t hesitate to ask. Reach out to me via call, text, or email. I’d be glad to help you improve your business or career in real estate.